Media Buy: The purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. Because it’s still relatively new, there are a couple competing labels that have cropped up. He is a TV news director with more than 30 years experience. By signing up you are agreeing to our, What Internet Speeds Should You Really Be Paying For? (It’s also worth noting that Smart TVs have been at the center of several privacy scandals.). They are also known as wraps, round-ups. The DMA rank is a metric that is used to prioritize media markets by the size of their TV and radio audiences. Antagonist - The main adversary of the protagonist in a media text – the conflict between the two often drives the narrative forward The more pixels there are, the higher definition a screen will have. Glossary of Media Terms. Media Studies course! TV households in Canada. DMA stands for "designated market area," and may also be known as a media market, media region, broadcast market or a few other related names. Also called field video. We know how you feel, and we're here to help. So if you’re thinking of sticking with paid television, look into getting a TV with upscaling ability. Monopoly: Any commercial process in which one seller controls prices and supply of a product. There are 100+ definitions in this glossary. The amount of frames per second a video displays, frame rate is often confused with refresh rate, the amount of times per second a display changes to match that video. 1080 pixel HD displays are newer and more popular than 720 sets. But there is a chance there’s no backlighting, which would make your LCD TV dimmer, duller, and less expensive (hopefully) than other models. terms with guarantee that subscription price will not be increased provided he/she renews regularly at expiration. Though they aren’t advertised like they used to be, viewing angles are a vital specification for placing a television in a room where some of the seating may be off-center. 7 streaming TV packages that will let you cut the cord for good, Buying a New TV? Audio Broadcast radio and audio productions such as podcasts. Avails– Avails refer to the availability of unsold units of time available for broadcasters and radio stations to sell to marketers. Older or cheaper televisions will have a 60Kz refresh rate. Device usage — related to the specific platform or endpoint used to view and consume media. Each product we feature has been independently selected and reviewed by our editorial team. The amount of technical jargon in the world of journalism—often even for very simple concepts—is notorious, and even if you’ve spent a few years at broadcast journalism school there will still be terms that’ll inevitably mystify you when starting your career. Broadcast Placement Report. Use of this site constitutes acceptance of our. FEP content is inclusive of things like the news, stand-up comedy, cooking shows, et… They are also known as wraps, round-ups. High definition televisions have 1,080 rows of those lights, while 4K screens have 2,160 rows, all packed into a screen that’s the same size. The devil is in the details, so pay attention. Able to transmit both pictures and sound, HDMI cables have been around since the early 2000s, and now they connect everything from Blu-Ray players to streaming video boxes to your television. Also known as ultra high-definition, 4K is the next big thing in broadcast and streaming content — which is why now is the time to buy a 4K set. Rating % The estimate of the size of television audience relative to the total universe, expressed as a percentage. The media industry is a business model based on communicating information, art and entertainment to a large audience. air master: A print of a film or a tape from broadcast use; also called an air print . The Medialink Broadcasting Glossary was prepared by and used with permission from Richard Weiner from his book, "Webster's New World Dictionary of Media and Communications"-- a 678-page book with 35,000 definitions of slang and technical terms from advertising, film, journalism, printing, public relations, radio, telecommunications, television, theater and other fields. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place. check out our list of the best TVs for every budget. For example: If the media type is Television; the media vehicle could be a television network like Channel 14. Here's How to Decide, Eric Yuan Is TIME's 2020 Businessperson of the Year, Save on the cover price and get Free Issues, Sign up to receive the top stories you need to know now on politics, health and more, © 2020 TIME USA, LLC. Just think of it this way: frame rates apply to media (like DVDs, Blu-Rays, and even digital downloads), while refresh rates describe hardware. Social media activity — your strategy must match your objectives, curate or create content that educates and entertains, consistency. When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV rating points are a way of sizing target audiences across both demographics and geography. The original version of this article misstated the number of rows 4K television screens have. High dynamic range, more commonly known as HDR, is a feature being touted on mid- and high-level televisions that lets the screens display a broader array of colors, lightness, and blacks than previously. An acronym for “high-definition multimedia interface,” HDMI is a digital cable and port combination that vanquished the tangle of various analog audio/video cords that used to sit behind our TV sets. (Currently that award goes to OLED televisions). So, when you see a television that advertises itself as an LED TV, realize you’re not actually looking at the LEDs — you’re typically looking at an LCD screen backlit by LEDs. Struggling with advertising terms, definitions and acronyms? 4K is here, and unless you’re on a shoestring budget, it’s worth buying a TV set capable of displaying it. Term used for the delivery of film and TV content via the internet. Checking: process of recording and verifying actual appearance, reproduction and position of advertise-ment in magazine, newspaper, publication or use on radio stations, television … If the television you’re interested in doesn’t provide viewing angle information, look online at user reviews, or go see the TV in person at a local store. Meanwhile, 4K displays have a height of 2160 pixels. As more phrases, words, tools, and channels are introduced, I’ll add them. terms with guarantee that subscription price will not be increased provided he/she renews regularly at expiration. Rundown – An electronic or paper form created by the line producer of a news broadcast. Glossary of Media Terms. Still, LCD televisions have stuck around because they’ve been paired with other innovations — namely LED backlighting — to get brighter and richer results. The ability to make lower-resolution video look better on higher-resolution screens, upscaling is a feature you’ll find on a variety of video devices, including DVD players and of course, televisions. ... An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service. Standing for “high-bandwidth digital content protection,” HDCP is basically copy protection for the 21st century. This is an abbreviation for “high definition,” which is technically any screen with a resolution higher than 720 pixels tall. Likewise, an LCD television could have LED backlighting, either a full-array layer, or edge lighting. The price of the media … Another term for a streaming video service like Netflix, over-the-top services deliver television via Internet data, rather than cable or satellite. So-called big data is complex and requires sorting, analyzing, and processing—but with the right analysis, the potential for insight is endless.Learn more: Social Data 101: Simple Techniques Anyone Can Master Turnover equals cume persons divided by the Average Quarter Hour Audience. This glossary covers terms used in measuring audiences and assessing the impacts of media. Another word for media. Four HDMI ports is a good amount, but more are always better. An Engineer's Log detailing technical production settings. The term can also be used as a collective noun for the press or news reporting agencies. On televisions, HDR makes images much more realistic looking (unlike HDR photos, which use a different process and often achieve a more surreal result — so don’t confuse the two). The DMA rank is a metric that is used to prioritize media markets by the size of their TV and radio audiences. Roku-enabled TVs are generally a safe bet. But when TV shopping, pay attention to the details: An LED TV likely has an LCD display backlit by LEDs. The latest and greatest in display technology, organic light emitting diodes (or OLEDs) make their own light when a current flows through them. Latinx households consume both English and Spanish-language media. As a result, OLED TVs are thinner than LED TVs (which, again, are really LCDs backed with LEDS), and they handle light and color much better. Because it isn’t a complete layer of lighting sitting behind the screen, edge-lit backlighting is often used by manufacturers to make their televisions thinner. Getting familiar with these will help you navigate the world of online advertising and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Average Quarter-Hour Persons (AQH)– The average number of persons listening to a particular radio st… The following are common types of media industry. A television with baked-in software that lets you access streaming video, smart TVs are seemingly everywhere these days. Free, Comprehensive TV Production Course. This page was last edited on 24 September 2020, at 08:02. Medium: The singular form of media, the term usually describes individual forms such as radio, television, film, etc. ... Broadcast television, video productions and animation. Short for liquid crystal display, LCDs have been around a while — roughly since the 1960s — but it wasn’t until 2007 that they became a mainstream TV screen technology. ... assignment editor: staff member of a television or radio news team responsible for judging appropriateness of story ideas assigned to reporter for coverage. It is 2,160 lines, not almost 4,000. Terms and conditions; P PAL Phase Alternating Line: Television broadcast system used in Europe and Australia & New Zealand, also parts of Asia, Africa and South America. Media organisations, like the BBC, pay for their journalists to be able to access these stories on their computers. A lot of people are turning to these less expensive plans for their television-watching needs, but since they have to be delivered via high-speed internet, they still end up having to pay their cable company for data. Below is a glossary of terms used in broadcasting. An alternative to backlighting, quantum dot technology helps to improve color and brightness for LCD screens, but does it through colored lights, rather than the white LEDs in full-array or edge-lit sets. Given the choice, you’ll likely want a television with HDCP, since a lot of today’s streaming boxes and services require it. C-band The original and most widely-used band of frequencies used by satellite transponders. Nielsen media analytics services layer valuable insights on top of their leading syndicated data to deliver local or regional integrated information applicable to a wide range of industries including TV and digital, as well as for advertisers and agencies. Audience accumulation: The total number of different persons or households exposed to a single media vehicle over … I thought it was time to write a glossary - a list of social media definitions - to help newbies and oldies explore the world of social media. So, the bigger the ratio, the better the TV (typically) looks. But without the naked eye as a guide, and with a dizzying array of marketing terms and specifications to wade through, its very difficult to weigh one screen against the others. Audience share A radio or TV station's share is the percent of time people in that market spend with that station - it is not a percentage of people. And the smaller that first number is, the more likely you are to have a washed out display. This means that the content is television length, typically 30-60 minutes, with commercial breaks in between. And high-end TVs are practically bezel-free, with slick, glass slabs bringing living rooms into the future. Publishing information about celebrities' Internet search rankings is one example of how the media confer on individuals. ... assignment editor: staff member of a television or radio news team responsible for judging appropriateness of story ideas assigned to reporter for coverage. The glossary begins with general Media Studies terms before providing more specific terms for each of the 3 main media platforms you need to be familiar with: Broadcast, Print and Digital. In terms of television specifically, 61% of Latinos watch TV in both English and Spanish; 23% watch TV only in English; and 16% watch TV only in Spanish. Digital television; Digital television adapter; Digital video; Digital video recorder; Direct-broadcast satellite; Direct-to-disc recording; Direct-to-video; Display resolution; Dot crawl; Double box; DTE (direct to edit) Duopoly (broadcasting) Dutch angle; DV; DVD recorder News belt Video A round-up of short news stories. Expanded Search. Media: The plural form of medium; the term has come to mean all the industrial forms of mass communication combined. editorials, bylines, scoop, prime time, public service announcement, embedded reporters, paparazzi, sponsors, copy editors, target audience, anchormen and anchorwomen, journals, tabloids, public TV, cable TV, billboard There’s no doubt that the media plays a huge role in everyone’s life. All Rights Reserved. Now thinner, piano black or metal bezels are popular with consumers. And while it’s nice to be able to access these online services without an external box, be wary of manufacturers using their own proprietary smart systems, because they may be slow to update them. Once you’re ready, check out our list of the best TVs for every budget. Remote – A live shot from the field, where a satellite truck is required to transmit the image. Checking: process of recording and verifying actual appearance, reproduction and position of advertise-ment in magazine, newspaper, publication or use on radio stations, television … More rows in the same space means a better ability to render finer detail. Television Context: 1. (Though you can buy a separate HDMI hub if you’re really desperate for extra ports.). For example: If the media type is Television; the media vehicle could be a television network like Channel 14. I thought it was time to write a glossary - a list of social media definitions - to help newbies and oldies explore the world of social media. 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